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7 Amazing Facts About SMS Text Marketing

Messaging people is here to stay. While there has been an unprecedented proliferation of messaging Apps of late, the value of bulk SMS marketing remains undiminished. Sending and receiving messages by using a pretty basic mobile phone is simple with no fancy features being required either. Marketing personnel find this to be a Godsend opportunity on account of the following pluses:-

  1. The rate for opening short messages received over a mobile phone is 94% globally. It is significant in reaching the target audience. 
  2. Bulk text messaging in the UK is known for its success rate as the users are sure to read the message properly before responding to it. 
  3. The click-through rate far exceeds the email messages that are accessed 4.2% of the users as opposed to 19% SMS users 
  4. SMS marketing UK is known to be environment friendly as well. The carbon footprint is lower by 10,000 times as compared to traditional snail mail. 
  5. The end-users have made their appreciation known by participating in various SMS loyalty programs. 
  6. At least 70% of prospects have expressed satisfaction on receiving offers via SMS
  7. 9 out of every 10 recipients are comfortable with texting than using a voice call for conducting business

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